Are you looking for a fantastic side hustle to boost your income? Are you someone with an artistic vision who enjoys fashion?
If you answered “yes” to either of these questions, you should try to make your own shirts! Creating your own custom-designed pieces allows you to express yourself while making items your customers will love!
But how do you make your own, custom printed t shirts as a side hustle? We’ll get into everything you need to know below. Keep reading to learn more!
Think About Your Brand
Every business, big or small, needs to think about its brand. Even if you’re doing your work to earn some extra cash on the side, you will make more money with well-considered branding
What is a brand? Think of it as the overarching personality of a company. Do you want your customers to perceive you as fun and relatable, professional and sleek, or something else? Now, take that information and use it to determine the language and colors you will use.
For instance, if you want your t-shirt business to appear cute and bubbly, you’ll use light and enthusiastic language in your descriptions. You might also choose bright or lighter shades for your logo, designs, and website.
Determine Your Target Audience
Do you know who’s most likely to buy the shirts you make?
This group of people is your target audience, and if you don’t know who they are, you should find out. Do a little bit of research and determine who buys products similar to yours. Is it mostly young women in their 20s or middle-aged music lovers? No matter who it is, learn as much about this demographic as you can.
Then, start creating products tailored to their tastes.
Create Your Online Platform
Do you want to reach as many customers as possible? If so, you’ll need to carefully consider your online presence.
Many businesses benefit from having a website. A well-designed site will engage your potential clients, reflect your brand, and point them toward your products.
Fortunately, creating a great website isn’t as hard as it used to be. With platforms such as WordPress and Blogger, you can choose from a variety of templates and customize your pages to fit your brand.
If you want to get the best website for you, consider paying a professional website design team to build one for you. They will take into consideration your goals and vision and turn them into something that sells your t-shirts.
Learn About Digital Marketing
Most people use the web when they look for new products or services.
So, if you want to sell more t-shirts, you need to know about the best digital marketing tactics. When you use these techniques, you’ll be able to reach more customers than you would otherwise.
Search Engine Optimization
Search engines help people find the products they’re looking for. Yet, most companies have a website nowadays, so making yourself stand out in search engine results can prove difficult.
Still, professional marketers have figured out how algorithms sort the content in search results. They look for content with certain keywords related to the search. This ensures relevance to the user’s inquiry.
Next, the algorithms look at links. The more people who link to your website, the more reliable the search engine will think your website is. This causes them to place it nearer to the top of the results.
The method of using keywords and links to drive more traffic to your website is called search engine optimization (SEO). You can find relevant keywords by using free keyword research tools online, and you can link to content on your website and other online platforms to boost your rankings.
Social Media Marketing
Next, you’ll want to create business accounts for your t-shirts on social media. This allows your customers to follow you and get updates about new designs.
It also helps you build a rapport with your customers, solidifying their love of your brand.
You can even build social media ads, which the social media platform will share with your target audience. That way, you get more clients and grow your following!
E-mail Marketing
Do you send out e-mails for your custom printed t shirts?
If not, you should start building your e-mail list. Do this by asking people who visit your website to sign up for your updates, and then send them periodic e-mails about new products, promotions, sales, etc.
Why should you have an e-mail list?
E-mail lists help you keep your clients engaged. Often, people who haven’t made a purchase yet sign up for e-mail lists, too, so sending them e-mails reminds them of your business. As a result, they might buy something later on!
Make Your Own Shirts
Now comes the fun part: you get to make your own shirts!
Start with a few designs. Think about the types of shirts you want to make, and then begin sketching out the design. If you’re not a good artist, don’t worry. The sketches don’t need to be precise. They just need to trigger your memory for when you’re ready to build your t-shirt using an online design tool.
Next, find a t-shirt printing company and use your notes about the design to build your t-shirt. You may find that the design tools allow you to make customizations you hadn’t thought of before.
Want to build a great t-shirt? Check out our design studio!
Start Small
The more t-shirts you create, the more you will have to spend on product costs. If you make too many products, you might end up spending more money than you can recuperate.
As such, you should consider starting smaller, with fewer products until your business starts growing.
Ready to Make Your Own Shirts?
Are you ready to make your own shirts and bring in some extra cash?
Creating your own shirts can become a profitable endeavor, and you can use the information above to guide you. If you need extra help, we’re here for you!
Start using our design tool today or contact our screen print company to learn more!
