People have to view a logo about five to seven times in order to recognize the brand. Do you want your brand to be memorable to your audience and to stand out? You can create a well-designed business logo. A good logo gives the viewer an impression of what the brand is all about. Ready to get started? Here are tips for how to create a successful logo design.
Research Your Audience
One way to create a successful logo is to research and understand your audience. This way, you can design a logo that appeals to that specific demographic.
The same idea goes for your industry. You want to design a logo that matches your industry.
Choose Effective Colors
Color choice matters when it comes to logo design. Consider the emotions that are associated with each color.
Red is associated with boldness and excitement, blue with strength and trust, while green is associated with growth.
Think about what colors match your brand. Also, make sure not to use too many colors. You want the colors that you choose to stand out rather than become muddled together.
Font Choice Matters
Your font should complement your design and brand. It also should be easy to read.
You want to use no more than two or three fonts in your design so that it doesn’t look overwhelming.
Keep Your Design Simple
You may want to include all the design elements in your head when designing your business logo. However, on paper, it can end up looking too complicated.
One general rule of thumb is to keep your design simple. Also, don’t choose designs or colors just because they are trendy.
They might look good now, but they may look dated when the fad is over.
Scale for Different Sizes
Another thing to think about with your business logo is how it will look in different sizes. Consider the different places you will display your logo: your business office wall, your social media pages, on a t-shirt, or on a coffee mug.
If you’re advertising, it could be large-scale on a billboard. Design a logo that is scalable for all sizes. Test out the logo on different sizes to make sure it still looks good.
Another reason to keep your design simple is when you scale it down. You don’t want your design elements lost in the small size.
You also might want to create different versions of your logo. For example, a version for your social media thumbnail image.
Get Started With Your Logo Design
The above are some of the tips to get started with your logo design. You may also consider hiring a professional graphic designer to help create your logo.
If you do have a design, you can create custom face masks, t-shirts, or other products with your logo printed on them. Check out our products to get started.